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Seniors With Anxiety Frequently Don’t Get Help. Here’s Why.

May 2nd, 2023 by Guest Communications

By Judith Graham March 10, 2023 Anxiety is the most common psychological disorder affecting adults in the U.S. In older people, it’s associated with considerable distress as well as ill health, diminished quality of life, and elevated rates of disability. read more

Google’s Updated E-E-A-T: What “Experience” Means for Healthcare Content

April 5th, 2023 by Guest Communications

By Stewart Gandolf, Chief Executive Officer Experience, Expertise, Authoritativeness, and Trust (E-E-A-T)  Google defines experience as “first-hand or life experience for the topic.” “Many types of pages are trustworthy and achieve their purpose well when created by people with a read more

End of Covid Emergency Will Usher in Changes Across the US Health System

April 5th, 2023 by Guest Communications

Written by: Rachana Pradhan The Biden administration’s decision to end the covid-19 public health emergency in May will institute sweeping changes across the health care system that go far beyond many people having to pay more for covid tests. In read more

How Data-Driven Video Can Ease Nurse Workloads, Deliver Patient-Centric Experience

March 7th, 2023 by Guest Communications

Written by: Mark Johnson Smart video technologies are positively impacting healthcare operations around the country. As hospitals and long-term care facilities struggle to address staffing shortages, they increasingly rely on their video systems’ intelligent capabilities to supplement staff through virtual read more

How to Respond to Patient Reviews (+ Free Examples)

February 6th, 2023 by Guest Communications

By Stewart Gandolf, Chief Executive Officer It’s easy to find detailed guides on how to respond to reviews. However, most aren’t written specifically for healthcare, meaning they don’t consider HIPAA or other compliance issues.  Responding to patient reviews can be read more

Sick Profit: Investigating Private Equity’s Stealthy Takeover of Health Care Across Cities and Specialties

January 3rd, 2023 by Guest Communications

Written by: Fred Schulte Two-year-old Zion Gastelum died just days after dentists performed root canals and put crowns on six baby teeth at a clinic affiliated with a private equity firm. His parents sued the Kool Smiles dental clinic in read more

Why You Should Demand a Team of Healthcare Marketing Specialists

January 3rd, 2023 by Guest Communications

Written by: Stewart Gandolf, Chief Executive Officer We recently received an inquiry from the Marketing Director for a 40-location, single-specialty medical practice in the Midwest. Even though it was after hours, I was available so I took the call. Michelle read more

Nurse Shortage Plaguing Hospitals in Post-COVID Recovery

December 6th, 2022 by Guest Communications

Written by: Jim Kinney, The Republican, Springfield, Mass. •  November 28, 2022  (TNS) – Westfield State University has 130 students in its pre-licensure nursing program but could double that to 260, much to the relief of staff-starved hospitals in the read more

Why You Need an ADA Compliant Healthcare Website—and How to Get One

December 6th, 2022 by Guest Communications

Written by: Stewart Gandolf, Chief Executive Officer Just like your brick-and-mortar business has to be ADA compliant, your healthcare website must also be accessible to people with disabilities.  The problem? The ADA doesn’t offer clear regulations for a compliant website.  read more

What Is Geofencing and How It’s Used in Healthcare

November 1st, 2022 by Guest Communications

  By Stewart Gandolf, Chief Executive Officer What if you could advertise to patients while they are sitting in your competitor’s waiting room? What if you could promote your OBGYN practice to those Bridal Expo attendees down the street? How read more


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