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15 Healthcare Marketing Strategies that Deliver More Healthcare Patients

February 1st, 2022 by Guest Communications

  Written by: Stewart Gandolf, CEO Healthcare patients have more options than ever before. With so much information available online, these patients no longer feel the need to visit the closest hospital, a medical practice nearest to their location, or read more

In California Nursing Homes, Omicron Is Bad, but So Is the Isolation

February 1st, 2022 by Guest Communications

  Written by: Linda Marsa, January 31, 2022 Dina Halperin had been cooped up alone for three weeks in her nursing home room after her two unvaccinated roommates were moved out at the onset of the omicron surge. “I’m frustrated,” read more

Nearly 1 in 4 U.S. Hospitals Have ‘Critical Staffing Shortages’

February 1st, 2022 by Guest Communications

  Written by: Robin Hattersley-Gray The U.S. Department of Health and Human Services (HHS) is reporting that nearly 1,200 out of 5,000 hospitals are reporting that they are currently experiencing critical staff shortages. That’s 24% of hospitals, reports CNN. The read more

Best of 2021: 14 Insights from Healthcare Marketing Experts

January 4th, 2022 by Guest Communications

  Written by: Stewart Gandolf, CEO Healthcare Success As 2021 comes to a close, we have a gift for you — a roundup of the best advice on our blog from this past year. It’s been a pleasure working with read more

Confronting Ageism in Health Care: A Conversation for Patients, Caregivers and Clinicians

December 2nd, 2021 by Guest Communications

  What does ageism in health care look like? It can be a thoughtless quip that makes an older person feel diminished. Or an assumption that patients are unable to follow a conversation or make their own decisions. Maybe it read more

How to Choose the Right Healthcare Content Types for Your Marketing Message

December 2nd, 2021 by Guest Communications

  Written by: Stewart Gandolf A strong content marketing strategy includes a plan for picking the right assets for the job. While you might have worked hard to develop a brand message, the medium you tell that story through is read more

Medicare Punishes 2,499 Hospitals for High Readmissions

November 1st, 2021 by Guest Communications

  Written by: Jordan Rau The federal government’s effort to penalize hospitals for excessive patient readmissions is ending its first decade with Medicare cutting payments to nearly half the nation’s hospitals. In its 10th annual round of penalties, Medicare is read more

20 Years After 9/11, She can Finally Talk about Flight 93

September 28th, 2021 by Guest Communications

  September 10, 2021 •  Jerry Carino, Asbury Park Press   (TNS) – Twenty years have passed, but Terry Horniacek can still hear the joy in Sandy Bradshaw’s voice as Bradshaw showed photos of her baby to her United Airlines colleagues. read more

‘Burnout’: Health-Care Worker Shortages Are Straining Staffs

September 28th, 2021 by Guest Communications

  Written by: Karen Dandurant (TNS) – Seacoast area hospitals are not immune from a problem plaguing health care facilities and many businesses across the nation, with bed space and staffing needs reaching critical mass. “Like everyone else, we are read more

How to Avoid the 7 Most Common Paid Search Mistakes in Healthcare

September 28th, 2021 by Guest Communications

  Written by: Stewart Gandolf, CEO Healthcare Success Paid search is a powerful tool for healthcare marketers. Unlike organic SEO, paid search advertising (also known as pay-per-click or PPC) allows healthcare brands to attract patients and communities by instantly bringing read more


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