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Hospital Crisis Management and Healthcare PR in the Age of COVID-19 (Podcast)

August 31st, 2020 by Guest Communications


By: Stewart Gandolf, Healthcare Success

I (Stewart) love what I do in large part because of the smart people I continually get to meet and befriend. Jay Geer is another case in point. Perhaps ten years ago, his (then) assistant James Chisum reached out to me and said, “You have to meet Jay Geer. He is THE hospital PR guy, and he pretty much knows EVERYONE in healthcare.”

Today, the experts at Miller Geer & Associates (Jay, James and Sandy Nesheiwat), divide their time 50/50 between healthcare public relations and hospital crisis management.

Jay recently provided his expertise to one of our clients, which, despite having followed the approved safety protocols, needed crisis management help in the wake of some COVID-19 related illnesses and deaths. Our client was grateful for Jay’s advice, and Jay and I agreed it was time for him to finally “guest star” on my healthcare marketing podcast.

Hospital Crisis Management and Healthcare PR podcast to discover:

  • Why the coronavirus pandemic provides a “silver lining” platform to showcase positive healthcare and “hero” stories, for both internal and external audiences.
  • How to address the public concern about hospital safety from COVID-19 and the resulting tendency to avoid necessary care.
  • The many types of crises that Hospitals face today – and what to do about them.
  • Strategies for healthcare & hospital crisis management.

Play the recording of our entire Healthcare PR & Hospital Crisis Management Podcast conversation below, or listen to our Healthcare & Hospital Crisis Management discussion via your favorite podcast service.

To list to the podcast, or to read the transcript in full visit: https://healthcaresuccess.com/blog/publicity/podcast-hospital-crisis-management-and-healthcare-pr-in-the-age-of-covid-19.html

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