Custom Quick Reference Information Directories

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The Most Powerful Word in Hospital Marketing

July 6th, 2018 by Guest Communications

Written by: Clay Cutchins During our 30 years as a health care brand consultancy, we’ve worked with hundreds of hospital Chief Marketing Officers in various capacities. Through these long relationships, many of these executives have become close friends and confidants. read more

Geriatric Assessments Could Fine-Tune Cancer Care For Older Adults

July 6th, 2018 by Guest Communications

  In a move to improve cancer care for older adults, the American Society of Clinical Oncology is recommending that all patients age 65 and older receive a geriatric assessment when considering or undergoing chemotherapy. The goal is to better read more

Here’s Why Your Marketing Strategy Isn’t Working

July 6th, 2018 by Guest Communications

  Written by: Stewart Gandolf Sometimes, a marketing campaign doesn’t work out. It happens, and it stinks. But just because one marketing effort doesn’t work, that doesn’t mean marketing doesn’t work in healthcare. When you begin trying new marketing campaigns, read more

How to Stop Violence in our Schools Before it Happens

July 6th, 2018 by Guest Communications

  Written by: Sergeant Layton Cranford, June 11, 2018 On February 14, 2018, the news anchor broke in to the television show I was watching. “Seventeen people were killed and fourteen others were wounded when a former student of Marjory read more

July 6th, 2018 by Guest Communications

Schools Taking Holistic Approach to Campus Safety Written by: Lauren McDonald, The Brunswick News, GA, June 7, 2018 (TNS) – Glynn County Schools police chief Rod Ellis says it often — there’s more to school safety than stopping the bad read more

July 6th, 2018 by Guest Communications

Will Your Cell Service Work if a Hurricane Rolls Through the Coast, and Will It Be Enough? Written by: Jeff Clark, the Sun Herald – June 18, 2018 (TNS) — In the 13 years since Hurricane Katrina hit South Mississippi, read more

July 6th, 2018 by Guest Communications

What Hospital Active Shooter Response Programs Should Look Like Written by: Zach Winn, Senior Web Editor, Campus Safety Hospital active shooter response programs are essential for healthcare facilities to stay prepared for shootings on their campus or in their communities. read more

Free Online Emergency Management Courses

July 6th, 2018 by Guest Communications

  The key word is “Free.” Columbia Regional Learning Center has launched a new Learning Management System! The CRLC provides free, online certificate training courses, webinars, and lectures designed for individuals working in health systems including, but not limited to: read more

STOP Act creates opportunity for schools to get grants and prevent gun violence

July 6th, 2018 by Guest Communications

  June 11, 2018 We are so heartened that the “Student, Teachers, and Officers Preventing School Violence Act,” or “STOP School Violence Act” has now officially been signed into law. This new law provides a real, actionable opportunity for more schools and read more

Customer Corner: Using the Guide to Guest Services™ to Improve Patient Experience

May 18th, 2018 by Guest Communications

One of the key elements of a good patient experience is ensuring that the patient understands all the amazing services that your facility offers. Having an easy-to-access, easy-to-read resource in the room that outlines everything they need to know during read more


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