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Is hospital control of healthcare an illusion from a marketing view?

August 7th, 2018 by Guest Communications

  Written by: Michael J Krivich, FACHE, PCM Think for a moment using the lens of marketing, and ask what does a hospital or health system for that matter control? Do they control the insurers? No. They negotiate but do read more

Doctors Reckon With High Rate Of Suicide In Their Ranks

August 7th, 2018 by Guest Communications

  Written by: Blake Farmer, Nashville Public Radio, August 3, 2018 Alarms go off so frequently in emergency rooms, doctors barely notice. And then a colleague is wheeled in on a gurney, clinging to life, and that alarm becomes a read more

A Hospital’s Human Touch: Why Taking Care In Discharging A Patient Matters

August 7th, 2018 by Guest Communications

  Written by: Judith Graham The kidney doctor sat next to Judy Garrett’s father, looking into his face, her hand on his arm. There are things I can do for you, she told the 87-year-old man, but if I do read more

The Most Powerful Word in Hospital Marketing

July 6th, 2018 by Guest Communications

Written by: Clay Cutchins During our 30 years as a health care brand consultancy, we’ve worked with hundreds of hospital Chief Marketing Officers in various capacities. Through these long relationships, many of these executives have become close friends and confidants. read more

Geriatric Assessments Could Fine-Tune Cancer Care For Older Adults

July 6th, 2018 by Guest Communications

  In a move to improve cancer care for older adults, the American Society of Clinical Oncology is recommending that all patients age 65 and older receive a geriatric assessment when considering or undergoing chemotherapy. The goal is to better read more

Here’s Why Your Marketing Strategy Isn’t Working

July 6th, 2018 by Guest Communications

  Written by: Stewart Gandolf Sometimes, a marketing campaign doesn’t work out. It happens, and it stinks. But just because one marketing effort doesn’t work, that doesn’t mean marketing doesn’t work in healthcare. When you begin trying new marketing campaigns, read more

Can You Really Reduce Patient Wait Times to Just 2 Minutes? [This Practice Did!]

May 18th, 2018 by Guest Communications

  Written by: Carolyn Lange, Healthcare Success When Dr. Tim Gray started Mountain View Medical Center in 1990, he was committed to providing first-rate medical care. Patients trusted Dr. Gray and his team to prioritize their health—but patient waiting times read more

Soapbox: “But, Hope, Try, Should, Want”

May 18th, 2018 by Guest Communications

    By Wendy Leebov Ed.D., Partner; Language of Caring, LLC   Language is powerful. It gives shape to our feelings. It also shapes others’ feelings and perceptions about us and influences the likelihood that people will act as we read more

Family Caregivers Are Getting A Break — And Extra Coaching

May 18th, 2018 by Guest Communications

  Written by: Mindy Fetterman WASHINGTON — For today, there are no doctor’s visits. No long afternoons with nothing to do. No struggles over bathing — or not. At the National Gallery of Art in Washington, D.C., a group of read more

Negative Online Reviews: 10 Things to Do About Stinkers and Trolls

April 30th, 2018 by Guest Communications

  Written by: Kathy Roy Gaughran, Senior Marketing Strategist at Healthcare Success Seemingly overnight the Internet created dozens of directory, listing, review and rating sites. In a digital flash, negative online reviews—or outright bad reviews—can soil the fabric of years read more


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