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Confronting Ageism in Health Care: A Conversation for Patients, Caregivers and Clinicians

December 2nd, 2021 by Guest Communications

  What does ageism in health care look like? It can be a thoughtless quip that makes an older person feel diminished. Or an assumption that patients are unable to follow a conversation or make their own decisions. Maybe it read more

How to Choose the Right Healthcare Content Types for Your Marketing Message

December 2nd, 2021 by Guest Communications

  Written by: Stewart Gandolf A strong content marketing strategy includes a plan for picking the right assets for the job. While you might have worked hard to develop a brand message, the medium you tell that story through is read more

Medicare Punishes 2,499 Hospitals for High Readmissions

November 1st, 2021 by Guest Communications

  Written by: Jordan Rau The federal government’s effort to penalize hospitals for excessive patient readmissions is ending its first decade with Medicare cutting payments to nearly half the nation’s hospitals. In its 10th annual round of penalties, Medicare is read more

20 Years After 9/11, She can Finally Talk about Flight 93

September 28th, 2021 by Guest Communications

  September 10, 2021 •  Jerry Carino, Asbury Park Press   (TNS) – Twenty years have passed, but Terry Horniacek can still hear the joy in Sandy Bradshaw’s voice as Bradshaw showed photos of her baby to her United Airlines colleagues. read more

‘Burnout’: Health-Care Worker Shortages Are Straining Staffs

September 28th, 2021 by Guest Communications

  Written by: Karen Dandurant (TNS) – Seacoast area hospitals are not immune from a problem plaguing health care facilities and many businesses across the nation, with bed space and staffing needs reaching critical mass. “Like everyone else, we are read more

How to Avoid the 7 Most Common Paid Search Mistakes in Healthcare

September 28th, 2021 by Guest Communications

  Written by: Stewart Gandolf, CEO Healthcare Success Paid search is a powerful tool for healthcare marketers. Unlike organic SEO, paid search advertising (also known as pay-per-click or PPC) allows healthcare brands to attract patients and communities by instantly bringing read more

Restoring a Sense of Belonging: The Unsung Importance of Casual Relationships for Older Adults

September 3rd, 2021 by Guest Communications

  Written by: Judith Graham In May, Vincent Keenan traveled from Chicago to Charlottesville, Virginia, for a wedding — his first trip out of town since the start of the pandemic. “Hi there!” he called out to customers at a read more

Meet the ransomware gang behind 235 attacks on US hospitals: 7 things to know

September 3rd, 2021 by Guest Communications

  Jackie Drees – Thursday, June 10th, 2021 Responsible for one-third of the 203 million U.S. ransomware attacks in 2020, the Ryuk ransomware gang is the most prolific in the world and has targeted at least 235 hospitals, according to read more

A Chilling Cure: Facing Killer Heat, ERs Use Body Bags to Save Lives

September 3rd, 2021 by Guest Communications

  Written by: JoNel Aleccia As a deadly heat wave scorched the Pacific Northwest last month, overwhelming hospital emergency rooms in a region unaccustomed to triple-digit temperatures, doctors resorted to a grim but practical tool to save lives: human body read more

How to Avoid the 7 Most Common Paid Search Mistakes in Healthcare

August 2nd, 2021 by Guest Communications

  Written by: Stewart Gandolf Paid search is a powerful tool for healthcare marketers. Unlike organic SEO, paid search advertising (also known as pay-per-click or PPC) allows healthcare brands to attract patients and communities by instantly bringing a site to read more


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