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Jump-Starting Hard Conversations As The End Nears

August 1st, 2017 by Guest Communications

  Written by: Kellen Browning Frederick Bannon Jr. was by his mother’s side in intensive care as she fought a rare form of muscle cancer in late 2014. She was heavily sedated, but he felt confident making medical decisions for read more

4 Free Marketing Fixes to Attract More Patients at Midyear

August 1st, 2017 by Guest Communications

  July 2, 2017 – Written by: Peter Do At the risk of sounding like a loveable-but-annoying coach, it’s midyear and time to check your healthcare marketing plan. What’s the score? Are you attracting more patients? Six calendar pages are read more

With Hospitals in Critical Condition, Can Rural America Survive?

July 11th, 2017 by Guest Communications

Written by: Mattie Quinn They may be the only places that provide health care for a hundred miles, and they may be the main source of local livelihoods. But rural hospitals are very much an endangered species. Nearly 30 percent read more

C.A.R.I.N.G. for Your Staff: The Frontline Leader’s Role in Engagement and Retention

July 11th, 2017 by Guest Communications

  Written by: Kimberly Carson, M.Ed. Director, Client Services & Coach, Language of Caring, LLC “Our employees are our most valuable asset” is often overheard in organizations, and thriving organizations supply plenty of evidence to prove it. Consider these findings: read more

The Most Powerful Word in Hospital Marketing

July 11th, 2017 by Guest Communications

  Written by: Clay Cutchins (May 19, 2017) During our 30 years as a health care brand consultancy, we’ve worked with hundreds of hospital Chief Marketing Officers in various capacities. Through these long relationships, many of these executives have become read more

Try This at Home: Program Brings Drug Addiction Treatment to Patients

June 5th, 2017 by Guest Communications

  Written by: Jack Rodolico, New Hampshire Public Radio Hannah Berkowitz is 20 years old. When she was a senior in high school, her life flew off the rails. She was abusing drugs. She was suicidal. She moved into a read more

Public Restrooms Become Ground Zero In The Opioid Epidemic

June 5th, 2017 by Guest Communications

Written by: Martha Bebinger, WBUR A man named Eddie threaded through the midafternoon crowd in Cambridge, Mass. He was headed for a sandwich shop, the first stop on a tour of public bathrooms. “I know all the bathrooms that I can read more

Influx of Elderly Patients Forces ER to Practice Comfort Care

June 5th, 2017 by Guest Communications

  Written by: Melissa Bailey A man sobbed in a New York emergency room. His elderly wife, who suffered from advanced dementia, had just had a breathing tube stuck down her throat. He knew she never would have wanted that. read more

Patient Zero: How to Find What Your Patients Really, Really Want

May 9th, 2017 by Guest Communications

Written by: Clay Cutchins This is Jen. She’s the Chief Marketing Officer of Acme Health System. Jen spends most of her day in meetings. But Jen’s a go-getter. She’ll head to the parking lot this evening with a sense of read more

Coming Full Circle, Doulas Cradle The Dying

May 9th, 2017 by Guest Communications

  Written by: Bruce Horovitz As Ellen Gutenstein lay in her bed at home, dying from lung cancer that had metastasized in her brain, a heart-wrenching Mother’s Day card arrived from her granddaughter. Neither Ellen’s daughter — nor her husband read more


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