Written by: Stewart Gandolf Paid search is a powerful tool for healthcare marketers. Unlike organic SEO, paid search advertising (also known as pay-per-click or PPC) allows healthcare brands to attract patients and communities by instantly bringing a site to … read more

  Written by: Jason Laughlin, The Philadelphia Inquirer (TNS) – Patients with COVID-19 aren’t filling hospitals anymore. Fears of bringing the virus home and infecting loved ones has largely passed. For Bill Engle, though, a nurse at St. Mary’s Medical … read more

  Written by: Judith Graham Ronald Lundquist, 87, has been active all his life. So, he wasn’t prepared for what happened when he stopped going out during the coronavirus pandemic and spent most of his time, inactive, at home. “I … read more

  In collaboration with Reputation – Monday, June 21st, 2021 When making purchasing decisions, consumers increasingly rely on online reviews, particularly through Google, a trend that has extended into healthcare. Although healthcare executives recognize this trend, most are struggling to … read more

  Written by: Stewart Gandolf, Chief Executive Officer – Healthcare Success Is your “marketing to seniors” an audience turn-off? Are you inadvertently alienating the mature audience that you want to attract? Many people get genuinely upset—insulted, really—for a simple reason. … read more

  Written by: Michelle R. Smith, The Associated Press and Lauren Weber and Hannah Recht, April 19, 2021 Congress has poured tens of billions of dollars into state and local public health departments in response to the covid-19 pandemic, paying … read more

  Written by: Julie Appleby, May 24, 2021 Major hospital systems are betting big money that the future of hospital care looks a lot like the inside of patients’ homes. Hospital-level care at home — some of it provided over … read more

  Written by: Eric Berger When Tom Becker was diagnosed with an irregular heartbeat in March 2020, the 60-year-old EMS helicopter pilot from Washington, Missouri, worried he would never fly again. But his cardiologist, Dr. Christopher Allen, had served in … read more

  Written by: Stewart Gandolf, Chief Executive Officer of Healthcare Success It was stunning to witness the explosion and adoption of telehealth in the healthcare industry. Just over a year ago, before the COVID impact, the tele-techno adoption rate was … read more

‘Long-COVID’ Cases Frustrate Patients, Puzzle Scientists by Melissa Healy, Los Angeles Times / March 25, 2021 (TNS) – Larry Searight awakens each morning in Palmdale, often before dawn, to the kind of pandemic nightmare that has roiled the sleep of many … read more