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Minnesota Hospitals Face Staffing Crisis Despite Aid

April 4th, 2022 by Guest Communications

  Written by: Jeremy Olson, Star Tribune – March 16, 2022   (TNS) – Government aid kept Minnesota hospitals afloat in 2020, but a new state report raises concerns about their ability to bounce back in 2022 because of pandemic-related staffing read more

9 Patient Engagement Trends to Embrace in 2022

April 4th, 2022 by Guest Communications

  Written by: Stewart Gandolf – CEO Healthcare Success While many businesses long for a return to pre-COVID normal, savvy healthcare organizations and health systems embrace virtual and digital services that champion a patient engagement future that exceeds expectations in our new reality. read more

Pandemic-Fueled Shortages of Home Health Workers Strand Patients Without Necessary Care

March 1st, 2022 by Guest Communications

  Written by: Judith Graham, KHN Frail older adults are finding it harder than ever to get paid help amid acute staff shortages at home health agencies. Several trends are fueling the shortages: Hospitals and other employers are hiring away read more

What is Programmatic Advertising? Plus, 9 Tips on How to Get Started

March 1st, 2022 by Guest Communications

  Written by: Stewart Gandolf, CEO Healthcare Success The digital advertising industry is constantly evolving. One major evolution is in the way people buy ads in the first place. The traditional method was a manual, complicated process. But recent technological read more

15 Healthcare Marketing Strategies that Deliver More Healthcare Patients

February 1st, 2022 by Guest Communications

  Written by: Stewart Gandolf, CEO Healthcare patients have more options than ever before. With so much information available online, these patients no longer feel the need to visit the closest hospital, a medical practice nearest to their location, or read more

In California Nursing Homes, Omicron Is Bad, but So Is the Isolation

February 1st, 2022 by Guest Communications

  Written by: Linda Marsa, January 31, 2022 Dina Halperin had been cooped up alone for three weeks in her nursing home room after her two unvaccinated roommates were moved out at the onset of the omicron surge. “I’m frustrated,” read more

Nearly 1 in 4 U.S. Hospitals Have ‘Critical Staffing Shortages’

February 1st, 2022 by Guest Communications

  Written by: Robin Hattersley-Gray The U.S. Department of Health and Human Services (HHS) is reporting that nearly 1,200 out of 5,000 hospitals are reporting that they are currently experiencing critical staff shortages. That’s 24% of hospitals, reports CNN. The read more

Best of 2021: 14 Insights from Healthcare Marketing Experts

January 4th, 2022 by Guest Communications

  Written by: Stewart Gandolf, CEO Healthcare Success As 2021 comes to a close, we have a gift for you — a roundup of the best advice on our blog from this past year. It’s been a pleasure working with read more

Confronting Ageism in Health Care: A Conversation for Patients, Caregivers and Clinicians

December 2nd, 2021 by Guest Communications

  What does ageism in health care look like? It can be a thoughtless quip that makes an older person feel diminished. Or an assumption that patients are unable to follow a conversation or make their own decisions. Maybe it read more

How to Choose the Right Healthcare Content Types for Your Marketing Message

December 2nd, 2021 by Guest Communications

  Written by: Stewart Gandolf A strong content marketing strategy includes a plan for picking the right assets for the job. While you might have worked hard to develop a brand message, the medium you tell that story through is read more


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