Written by: Stewart Gandolf, Chief Executive Officer – Healthcare Success Is your “marketing to seniors” an audience turn-off? Are you inadvertently alienating the mature audience that you want to attract? Many people get genuinely upset—insulted, really—for a simple reason. … read more

  Written by: Michelle R. Smith, The Associated Press and Lauren Weber and Hannah Recht, April 19, 2021 Congress has poured tens of billions of dollars into state and local public health departments in response to the covid-19 pandemic, paying … read more

  Written by: Julie Appleby, May 24, 2021 Major hospital systems are betting big money that the future of hospital care looks a lot like the inside of patients’ homes. Hospital-level care at home — some of it provided over … read more

  Written by: Eric Berger When Tom Becker was diagnosed with an irregular heartbeat in March 2020, the 60-year-old EMS helicopter pilot from Washington, Missouri, worried he would never fly again. But his cardiologist, Dr. Christopher Allen, had served in … read more

  Written by: Stewart Gandolf, Chief Executive Officer of Healthcare Success It was stunning to witness the explosion and adoption of telehealth in the healthcare industry. Just over a year ago, before the COVID impact, the tele-techno adoption rate was … read more

‘Long-COVID’ Cases Frustrate Patients, Puzzle Scientists by Melissa Healy, Los Angeles Times / March 25, 2021 (TNS) – Larry Searight awakens each morning in Palmdale, often before dawn, to the kind of pandemic nightmare that has roiled the sleep of many … read more

  Written by: Stewart Gandolf, CEO Healthcare consumerism has changed the way we do marketing for hospitals. Why? Because the patient is now the modern consumer. They demand more, and this demand has caused hospitals to develop consumer-friendly services and … read more

Burnout, Trauma Grip Colorado Health-Care Workers Written by: Jessica Seaman, The Denver Post – March 29, 2021 (TNS) – Kimberly Alderfer remembers the first time she entered a coronavirus patient’s room last spring, the fear she had that she too would … read more

  By Stewart Gandolf Chief Executive Officer Technical SEO mistakes can throttle the effectiveness of your healthcare website and its visibility on Google. What’s more, technical missteps can often invisibly impair the health of your entire website, not just a … read more

  By Stewart Gandolf Chief Executive Officer Connected TV, also called over-the-top media streaming, describes a new frontier for ad targeting and marketing campaigns. These terms are relatively new for businesses of all sizes, and healthcare organizations in particular have … read more