By Stewart Gandolf, Chief Executive Officer What do you consider the most important pages on your healthcare website? After the homepage, many might say it’s their products or services pages.  However, the About Us page is among the most important … read more

By Stewart Gandolf, Chief Executive Officer (Healthcare Success Strategies) Today, the marketing spotlight often shines on Millennials, Gen Z, and Gen X due to their vast numbers, combined influence, and economic power.  However, marketing to Baby Boomers remains vitally important. … read more

Written by: Christina Saint Louis Jim Weaver has had two major surgeries in the past decade: one to remove cancerous tumors from his bladder and another to clear a blocked artery. Weaver, 70, knew that after he emerged from surgery, … read more

June 21, 2023 •  Farah Yousry, Side Effects Public Media, KFF Health News (TNS) – In fall 2021, staffers at Johnson Memorial Health were hoping they could finally catch their breath. They were just coming out of a weeks-long surge of … read more

Although healthcare facilities are accustomed to dealing with medical emergencies daily, unexpected staff and patient safety-related emergencies can still arise. Healthcare workers are disproportionately vulnerable to workplace assaults. In fact, more than 70% of all workplace assaults occur in healthcare … read more

Written by: Robin Segbers While traveling this week, a brand let me down. It wasn’t a major disappointment but just enough to make me think about the conscious and subconscious expectations we have about the brands in our lives. I … read more

By Stewart Gandolf, Chief Executive Officer Online reviews play a significant role in the success of any healthcare organization. In fact, patient reviews of doctors come in third as the most influential driver in consumers’ decisions1 (after insurance acceptance and … read more

Written By Stewart Gandolf, Chief Executive Officer Is your website easy to use? Is it intuitive?  Is it pleasant to interact with while also effectively delivering the information your consumers need? A successful website employs key UI/UX principles beyond beautiful … read more

Written by: Amy Rock Nearly a third of nurses in the United States say they are likely to leave the profession due to increased stress caused by the pandemic. The 2023 AMN Healthcare survey, taken by over 18,000 nurses from … read more

Written by: Stewart Gandolf, Chief Executive Officer Building a multilocation healthcare business expands your reach, patient base, and profit margin.  But, these benefits come with several unique marketing challenges.  The good news? They also come with remarkable marketing opportunities.  In … read more