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How to Create a Strong Hospital Brand that Attracts the Modern Consumer

April 1st, 2021 by Guest Communications

  Written by: Stewart Gandolf, CEO Healthcare consumerism has changed the way we do marketing for hospitals. Why? Because the patient is now the modern consumer. They demand more, and this demand has caused hospitals to develop consumer-friendly services and read more

Burnout, Trauma Grip Colorado Health-Care Workers

April 1st, 2021 by Guest Communications

Burnout, Trauma Grip Colorado Health-Care Workers Written by: Jessica Seaman, The Denver Post – March 29, 2021 (TNS) – Kimberly Alderfer remembers the first time she entered a coronavirus patient’s room last spring, the fear she had that she too would read more

These 7 Technical SEO Problems Can Cripple Your Website’s Visibility on Google

March 2nd, 2021 by Guest Communications

  By Stewart Gandolf Chief Executive Officer Technical SEO mistakes can throttle the effectiveness of your healthcare website and its visibility on Google. What’s more, technical missteps can often invisibly impair the health of your entire website, not just a read more

Why Healthcare Should Care about OTT Advertising

February 1st, 2021 by Guest Communications

  By Stewart Gandolf Chief Executive Officer Connected TV, also called over-the-top media streaming, describes a new frontier for ad targeting and marketing campaigns. These terms are relatively new for businesses of all sizes, and healthcare organizations in particular have read more

3 Ways to Stop Nurse Bullying at Your Healthcare Facility

February 1st, 2021 by Guest Communications

  Written by: Amy Rock Healthcare facilities are supposed to be places that offer support and healing, but did you know workers within the healthcare industry experience more bullying and deviant behaviors than in any other industry? According to the read more

New PTA and NEA Research Reveals How Students Are Doing During the COVID-19 Pandemic

December 31st, 2020 by Guest Communications

  Washington — National PTA and the National Education Association on Wednesday released the results of a national poll exploring students’ experiences during the COVID-19 pandemic. The poll, which surveyed more than 1,300 students aged 13–18, was conducted through Greenberg Quinlan Rosner read more

As the Terror of COVID Struck, Health Care Workers Struggled to Survive. Thousands Lost the Fight.

December 31st, 2020 by Guest Communications

Written by: Christina Jewett & Robert Lewis Workers at Garfield Medical Center in suburban Los Angeles were on edge as the pandemic ramped up in March and April. Staffers in a 30-patient unit were rationing a single tub of sanitizing read more

‘No Mercy’ Explores the Fallout After a Small Town Loses Its Hospital

November 2nd, 2020 by Guest Communications

  Podcast Midwesterners aren’t known for complaining. But after Mercy Hospital Fort Scott closed, hardship trickled down to people whose lives were already hard. In Chapter 1, we meet Pat Wheeler, who has emphysema. Her husband, Ralph, has end-stage kidney read more

Feds Warn Healthcare Facilities of ‘Increased and Imminent’ Ransomware Threat

November 2nd, 2020 by Guest Communications

  Written by: Zachary Comeau Washington — U.S. federal authorities are warning healthcare systems of a spike in ransomware attacks against hospitals and healthcare systems. The joint warning from the U.S. Cybersecurity and Infrastructure Agency, FBI and Department of Health read more

Why Healthcare Should Care about OTT Advertising

November 2nd, 2020 by Guest Communications

  By Stewart Gandolf, Chief Executive Officer of Healthcare Success Connected TV, also called over-the-top media streaming, describes a new frontier for ad targeting and marketing campaigns. These terms are relatively new for businesses of all sizes, and healthcare organizations read more


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