Written by: Judith Graham, September 4, 2018 GRAY, Ga. — One by one, their names were recited as family members clutched one another’s hands and silently wept. Seventeen men and women had died within the past year at Gray … read more

  Written by: Michael Krivich Bright social, where you can see your handiwork, and revel in the brilliance of your content in attempts to influence the choice of the healthcare consumer and patients in selecting the hospital and physicians for … read more

  Written by: Tim Roberts We’ve found the essence of building a brand strategy is based on a series of simple questions. Once you start answering them, the essence of your strategy becomes remarkably clear. 1. Do you have a truly … read more

Written by: Liz Szabo Surgery is a mainstay of breast cancer treatment, offering most women a good chance of cure. For frail nursing home residents, however, breast cancer surgery can harm their health and even hasten death, according to a … read more

  Written by: Michael J Krivich, FACHE, PCM Think for a moment using the lens of marketing, and ask what does a hospital or health system for that matter control? Do they control the insurers? No. They negotiate but do … read more

  Written by: Blake Farmer, Nashville Public Radio, August 3, 2018 Alarms go off so frequently in emergency rooms, doctors barely notice. And then a colleague is wheeled in on a gurney, clinging to life, and that alarm becomes a … read more

  Written by: Judith Graham The kidney doctor sat next to Judy Garrett’s father, looking into his face, her hand on his arm. There are things I can do for you, she told the 87-year-old man, but if I do … read more

Written by: Clay Cutchins During our 30 years as a health care brand consultancy, we’ve worked with hundreds of hospital Chief Marketing Officers in various capacities. Through these long relationships, many of these executives have become close friends and confidants. … read more

  In a move to improve cancer care for older adults, the American Society of Clinical Oncology is recommending that all patients age 65 and older receive a geriatric assessment when considering or undergoing chemotherapy. The goal is to better … read more

  Written by: Stewart Gandolf Sometimes, a marketing campaign doesn’t work out. It happens, and it stinks. But just because one marketing effort doesn’t work, that doesn’t mean marketing doesn’t work in healthcare. When you begin trying new marketing campaigns, … read more