Written by: Stewart Gandolf, CEO Healthcare Success As 2021 comes to a close, we have a gift for you — a roundup of the best advice on our blog from this past year. It’s been a pleasure working with … read more

  What does ageism in health care look like? It can be a thoughtless quip that makes an older person feel diminished. Or an assumption that patients are unable to follow a conversation or make their own decisions. Maybe it … read more

  Written by: Stewart Gandolf A strong content marketing strategy includes a plan for picking the right assets for the job. While you might have worked hard to develop a brand message, the medium you tell that story through is … read more

  Written by: Jordan Rau The federal government’s effort to penalize hospitals for excessive patient readmissions is ending its first decade with Medicare cutting payments to nearly half the nation’s hospitals. In its 10th annual round of penalties, Medicare is … read more

  September 10, 2021 •  Jerry Carino, Asbury Park Press   (TNS) – Twenty years have passed, but Terry Horniacek can still hear the joy in Sandy Bradshaw’s voice as Bradshaw showed photos of her baby to her United Airlines colleagues. … read more

  Written by: Karen Dandurant (TNS) – Seacoast area hospitals are not immune from a problem plaguing health care facilities and many businesses across the nation, with bed space and staffing needs reaching critical mass. “Like everyone else, we are … read more

  Written by: Stewart Gandolf, CEO Healthcare Success Paid search is a powerful tool for healthcare marketers. Unlike organic SEO, paid search advertising (also known as pay-per-click or PPC) allows healthcare brands to attract patients and communities by instantly bringing … read more

  Written by: Judith Graham In May, Vincent Keenan traveled from Chicago to Charlottesville, Virginia, for a wedding — his first trip out of town since the start of the pandemic. “Hi there!” he called out to customers at a … read more

  Jackie Drees – Thursday, June 10th, 2021 Responsible for one-third of the 203 million U.S. ransomware attacks in 2020, the Ryuk ransomware gang is the most prolific in the world and has targeted at least 235 hospitals, according to … read more

  Written by: JoNel Aleccia As a deadly heat wave scorched the Pacific Northwest last month, overwhelming hospital emergency rooms in a region unaccustomed to triple-digit temperatures, doctors resorted to a grim but practical tool to save lives: human body … read more