Written by: Stewart Gandolf, CEO Healthcare Success Do you want to compete in each of your local markets? Do you want to position your healthcare products and services where your target audience actively seeks them? If so, you need a … read more
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Average Data Breach Cost Has Jumped by Nearly $600,000 Since 2020
Written by: Campus Safety Staff (Nov 1, 2023) Despite considerable investments in security technology, data breaches continue affecting companies across the globe and causing them more financial damage than ever, according to data presented by AltIndex.com. The average data breach cost … read more
Harassment of Healthcare Workers More Than Doubled in 4 Years
Written by: Robin Hattersley More than double the number of healthcare workers reported harassment at work in 2022 than in 2018, according to a new report from the Centers for Disease Control and Prevention (CDC). More than 13% reported threats, … read more
Convert More Healthcare Consumers with Modern Conversion Rate Optimization Techniques
Written by: Stewart Gandolf, CEO of Healthcare Success Healthcare consumers demand better, more personalized experiences at every touchpoint. According to Google, approximately 77% of people use search engines to start their patient journey. So, it makes sense for healthcare businesses … read more
What Happens If a Hospital Loses Power During a Disaster?
September 28, 2023 • Mark Zaretsky, New Haven Register, Conn. (TNS) – Catastrophic fires, extreme weather and cyberattacks have increasingly shown the vulnerabilities of U.S. emergency management procedures and even sometimes the power grid, itself. But what if you need a … read more
The Employee Safety and Patient Experience Benefits of Enterprise Visibility in Healthcare
Written by: Scott Hondros The need to deliver greater value for both patients and staff has accelerated due to rising patient expectations and an emphasis on enhanced clinician well-being. To meet this demand, health systems are focusing on implementing emerging … read more
How to Write an About Us Page for a Healthcare Business (With Examples)
By Stewart Gandolf, Chief Executive Officer What do you consider the most important pages on your healthcare website? After the homepage, many might say it’s their products or services pages. However, the About Us page is among the most important … read more
Marketing to Baby Boomers: 9 Key Insights Especially Relevant to Healthcare
By Stewart Gandolf, Chief Executive Officer (Healthcare Success Strategies) Today, the marketing spotlight often shines on Millennials, Gen Z, and Gen X due to their vast numbers, combined influence, and economic power. However, marketing to Baby Boomers remains vitally important. … read more
Home Sweet Parking Lot: Some Hospitals Welcome RV Living for Patients, Families, and Workers
Written by: Christina Saint Louis Jim Weaver has had two major surgeries in the past decade: one to remove cancerous tumors from his bladder and another to clear a blocked artery. Weaver, 70, knew that after he emerged from surgery, … read more
Hospital’s Cyber Attack Shows What Disruption Looks Like
June 21, 2023 • Farah Yousry, Side Effects Public Media, KFF Health News (TNS) – In fall 2021, staffers at Johnson Memorial Health were hoping they could finally catch their breath. They were just coming out of a weeks-long surge of … read more
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