Although healthcare facilities are accustomed to dealing with medical emergencies daily, unexpected staff and patient safety-related emergencies can still arise. Healthcare workers are disproportionately vulnerable to workplace assaults. In fact, more than 70% of all workplace assaults occur in healthcare … read more

Written by: Robin Segbers While traveling this week, a brand let me down. It wasn’t a major disappointment but just enough to make me think about the conscious and subconscious expectations we have about the brands in our lives. I … read more

By Stewart Gandolf, Chief Executive Officer Online reviews play a significant role in the success of any healthcare organization. In fact, patient reviews of doctors come in third as the most influential driver in consumers’ decisions1 (after insurance acceptance and … read more

Written By Stewart Gandolf, Chief Executive Officer Is your website easy to use? Is it intuitive?  Is it pleasant to interact with while also effectively delivering the information your consumers need? A successful website employs key UI/UX principles beyond beautiful … read more

Written by: Amy Rock Nearly a third of nurses in the United States say they are likely to leave the profession due to increased stress caused by the pandemic. The 2023 AMN Healthcare survey, taken by over 18,000 nurses from … read more

Written by: Stewart Gandolf, Chief Executive Officer Building a multilocation healthcare business expands your reach, patient base, and profit margin.  But, these benefits come with several unique marketing challenges.  The good news? They also come with remarkable marketing opportunities.  In … read more

By Judith Graham March 10, 2023 Anxiety is the most common psychological disorder affecting adults in the U.S. In older people, it’s associated with considerable distress as well as ill health, diminished quality of life, and elevated rates of disability. … read more

By Stewart Gandolf, Chief Executive Officer Experience, Expertise, Authoritativeness, and Trust (E-E-A-T)  Google defines experience as “first-hand or life experience for the topic.” “Many types of pages are trustworthy and achieve their purpose well when created by people with a … read more

Written by: Rachana Pradhan The Biden administration’s decision to end the covid-19 public health emergency in May will institute sweeping changes across the health care system that go far beyond many people having to pay more for covid tests. In … read more

Written by: Mark Johnson Smart video technologies are positively impacting healthcare operations around the country. As hospitals and long-term care facilities struggle to address staffing shortages, they increasingly rely on their video systems’ intelligent capabilities to supplement staff through virtual … read more