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Health Workers on the Frontlines Anxious as Coronavirus Spreads

March 2nd, 2020 by Guest Communications

  Written by: Soumya Karlamangla, Los Angeles Times, March 2, 2020 (TNS) – Doctors and nurses say they are alarmed by reports that multiple health workers in the United States have been sickened by a deadly coronavirus and that hospitals read more

Diagnosed With Dementia, She Documented Her Wishes. They Said No.

February 3rd, 2020 by Guest Communications

  Written by: JoNel Aleccia, January 21, 2020 ITHACA, N.Y. — When she worked on the trading floor of the Chicago Board Options Exchange, long before cellphone calculators, Susan Saran could perform complex math problems in her head. Years later, read more

How to Build a Healthcare Brand for Millennials (and why you must)

February 3rd, 2020 by Guest Communications

  Written by: Stewart Gandolf, CEO & Creative Director at Healthcare Success A brand is the total experience that a customer has with your product, service or company. Many medical practices, hospitals and other healthcare resources have, until recently, misunderstood read more

2020 Healthcare Marketing Predictions

January 7th, 2020 by Guest Communications

  Written by: Stewart Gandolf, Chief Executive Officer & Creative Director at Healthcare Success With a brand-new decade on the horizon, it’s time many healthcare practices, hospitals, health plans, and other organizations make serious shifts in the way they approach read more

As His Wife’s Caregiver, A Doctor Discovers What’s Missing At Health Care’s Core

January 7th, 2020 by Guest Communications

  Written by: Judith Graham Caring for someone with a serious illness stretches people spiritually and emotionally, often beyond what they might have thought possible. Dr. Arthur Kleinman, a professor of psychiatry and anthropology at Harvard University, calls this “enduring read more

Nursing Home Safety Violations Put Residents At Risk, Report Finds

November 26th, 2019 by Guest Communications

Written by: Barbara Feder Ostrov, November 14, 2019, Kaiser Health News As huge swaths of California burned last fall, federal health officials descended on 20 California nursing homes to determine whether they were prepared to protect their vulnerable residents from read more

More Seniors Are Dying In Falls. Doctors Could Do More To Reduce The Risk.

November 26th, 2019 by Guest Communications

Written by: Judith Graham, Kaiser Health News Older adults worried about falling typically receive general advice: Take an exercise class. Get your vision checked. Stop taking medications for sleep. Install grab bars in the bathroom. A new study suggests that read more

When Delivering Your Brand Experience, Little Things Do Matter

November 26th, 2019 by Guest Communications

Written by: Robin Segbers, VP at Franklin Street While traveling this week, a brand let me down. It wasn’t a major disappointment but just enough to make me think about the conscious and subconscious expectations we have about the brands read more

CXO Dr. Linda Lombardi on why best practice doesn’t always make perfect patient experience

November 4th, 2019 by Guest Communications

  Written by: Anuja Vaidya (Twitter)  Linda C. Lombardi, PhD, chief experience and strategy officer at NYC Health + Hospitals/Bellevue in New York City, discusses the broadening scope of patient experience, the importance of learning from the frontlines and why read more

Hospitals Take Shot At Opioid Makers Over Cost Of Treating Uninsured For Addiction

November 4th, 2019 by Guest Communications

Hospitals Take Shot At Opioid Makers Over Cost Of Treating Uninsured For Addiction Written by: Blake Farmer, Nashville Public Radio While thousands of cities and counties have banded together to sue opioid makers and distributors in a federal court, another group read more


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