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Under-Promise and Over-Deliver: Adjusting Patient Expectations

February 5th, 2019 by Guest Communications

Wendy Leebov, Ed.D. Partner & Founder, Language of Caring, LLC Last week, I was waiting at the doctor’s office. Waiting, waiting, waiting. Several times, the receptionist told me, “It won’t be long.” But it seemed excruciatingly long…and the receptionist’s repeated read more

It’s Not Social Media Anymore. Social Has Become the New Mainstream Media. Now what?

January 8th, 2019 by Guest Communications

    Written by: Michael Krivich   A funny thing happened to what was ‘social’ media like Facebook, Twitter, YouTube Instagram, etc., where communities of people formed and came together to share funny videos of baby’s and dogs and photos read more

5 Medical Website Must-Haves to Win More Patients

January 8th, 2019 by Guest Communications

  Written by: Peter Do The right mix of search engine optimization and digital advertising can bring more prospective patients to your site. But if your medical website is missing these key elements, your efforts may be wasted. Win more read more

In Grandma’s Stocking: An Apple Watch To Monitor Falls, Track Heart Rhythms

January 8th, 2019 by Guest Communications

    Written by: Rachel Bluth, December 4, 2018 For more than a decade, the latest Apple products have been the annual must-have holiday gift for the tech-savvy. That raises the question: Is the newest Apple Watch on your list read more

Waze Advertising in Healthcare: A New Kind of Billboard

December 3rd, 2018 by Guest Communications

Written by: Peter Do, Marketing Strategist at Healthcare Success “Location, location, location.” It used to be one of the most important factors when starting up a new practice location (or any other healthcare business). But the way people find healthcare read more

Dementia And Guns: When Should Doctors Broach The Topic?

December 3rd, 2018 by Guest Communications

Written by: Melissa Bailey Some patients refuse to answer. Many doctors don’t ask. As the number of Americans with dementia rises, health professionals are grappling with when and how to pose the question: “Do you have guns at home?” While read more

Recognizing Suicide’s Warning Signs Could Save Lives

December 3rd, 2018 by Guest Communications

  Written by: Christine Vestal, November 30, 2018 – Stateline  PORTLAND — For Portland resident Stephen Canova, thoughts of suicide came unexpectedly one December night. Then 20, a sophomore in college, unhappy and disconnected from his tightknit home community, he read more

Spurred By Convenience, Millennials Often Spurn The ‘Family Doctor’ Model

November 5th, 2018 by Guest Communications

Written by: Sandra G. Boodman, Kaiser Health News Calvin Brown doesn’t have a primary care doctor — and the peripatetic 23-year-old doesn’t want one. Since his graduation last year from the University of San Diego, Brown has held a series read more

When Words Alienate Patients

November 5th, 2018 by Guest Communications

Written by: Franklin Street, Richmond VA Our use of language in healthcare marketing is a key differentiator as a species. As both the beauty and vitriol of words explode across social media, every industry should take stock about the language read more

Patients Want Better Record-Matching Across Electronic Health Systems

November 5th, 2018 by Guest Communications

  The transition from paper to digital health records has transformed care delivery, but challenges persist with interoperability—the exchange of electronic data among different systems. One of the central problems is inadequate patient matching; that is, the ability to accurately read more

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